The Brilliance of Skechers Shoes
One of the brands that has been on the shortlists for trendy and trend-setting shoes every year almost ever since it was founded is Skechers. But it’s interesting to look back on the origins of the company and realize that what is now a footwear empire that spans across many continents and that sells many types of shoes, including running shoes, exercise shoes and even dress shoes and boots started out relatively small.
Skechers started out as a company that focused primarily on manufacturing skater shoes. This, you might think, could be a problem as the skater shoe market is primarily – if not exclusively – a younger market, and young consumers are known to have very little brand loyalty and for being the most volatile of buyers. Therefore, the fact that you are able to be so successful starting with this customer base is in itself a testament to how good the shoe and the company are. Anyone that was around at the time saw how quickly Skechers established itself from the sort of underground shoe that the skater kids liked to the shoe to have if you were the trendy kid in high-school or college.
And the fact is the whole theory of how teenagers and young adults have little brand loyalty has gone out the window when it comes to Skechers. Many people who were young then and are now much older will still swear by the company and keep wearing their shoes. Naturally it helps that the company has diversified its stock and now appeals to a much broader customer base, but the word “comfort” is always thrown around when Skechers are being discussed, and that is probably the basis of their success.
No matter how stylish or fashionable or even high-tech a shoe is, how good you feel when you’re wearing it is going to represent the majority of your opinion towards it. In my personal case, the fact that a shoe is not only stylish and comfortable but can also be used in varied occasions without clashing, be it a dinner party or a quick drive to the store is definitely something that is taken into consideration when picking a shoe. And a brand that is notorious for having worked perfectly in filling that slot in the past is something that I’ll definitely go for in the future. And that is what Skechers are: comfortable shoes that you can trust to be stylish in practically every occasion you find yourself involved in.
Skechers Shoes Success Story Continues
Skechers are an American footwear brand founded by Chief Executive Officer Robert Greenberg. He launched the Skechers brand after leaving the fitness clothing and footwear brand LA Gear in 1992, a brand he had helped to build and become successful. Initially the Skechers brand began as a distributor for Doc Martins but they soon launched their own brand of footwear onto the market hoping to capitilise on a niche market for casual street shoes for men. The brand was lucky or had researched the market well because no one single footwear brand had cornered the casual street shoe market. Nike had not yet fully diversified and was still concentrating upon athletic wear. Skechers found themselves a niche in the market and avoided going up in competition directly against an established brand.
Early Skechers products included skateboard type shoes and general purpose boots, chunky and functional in design. The first successful launched by the brand was the release of the,’Chrome Dome’ shoe. It was 1993 and the Seattle Grunge Music scene had exploded onto the scene and the band Nirvana were dominating the charts with each subsequent release. The Chrome Dome shoe was manufactured to look worn. The heels looked scuffed and the shoes looked well used. In essence the Chrome Domes were Grunge and quickly became popular and sought after. Appealing to both of the sexes, the shoe was an urban street boot that reflected the increasing popularity of the ‘grunge’ look among younger consumers and it matched perfectly with a faded pair of jeans and plaid shirt.
Skechers were able to capitilise on the popularity they were receiving with the Chrome Dome and establish themselves as a brand that appealed to the image conscious young music fans. By 1998 the brand was well established and was expanding rapidly, ready to expand into the athletic footwear market dominated by sportswear brands like Nike and Adidas. The expansion was timed well as athletic brands began to become crossover from the track to the street. Sports shoes were by this time becoming commonly worn as everyday shoes Skechers U.S.A. had its first big break under its own label in 1993, with the introduction of a design known as the ‘Chrome Dome.’ Appealing to both sexes, this shoe was an urban street boot that reflected the increasing popularity of the ‘grunge’ look among younger consumers:
The brand has always been image conscious and makes a concerted effort to appear hip, trendy and stylish even if the shoe designs are not particular original and often resemble competitors designs with a Skechers make over.The most innovative models that have been released by the brand in recent years like the Tone Ups and the Shape Ups are merely copies of existing shoes launched by other brands but it still exemplifies Skechers ability to read the market and remain current to consumer demand. The Shape Ups range closely resembles Karl Muller’s MBT design. Masia Barefoot Technology was the brainchild of Karl Muller. He simply noticed that if a person walks barefoot on a soft, natural surfaces such as the ground they are forced to make minute adjustments in balance with each step.
This essentially can be understood as a similar principal to resistance training, each step becomes more than simply just a step but effectively a mini workout or that is how Skechers have tried to market the technology in the Shape Up and Tone Up ranges of shoes. Muller also observed that they would have to balance with each single step but what really inspired Muller to develop MBT was the fact that he frequently suffered from back ache which could be relieved temporarily by walking barefoot over soft surfaces like paddy fields whilst he was in Africa.
The Tone Ups and the Shape Ups launched by Skechers continue the aggressive niche marketing used by the brand thus far and although there has been controversy and law suits along the way, it seems the footwear brand Skechers is now well established and will continue to be successful in the future.
Skechers Shape Up Shoes – How to Decide If You Should Buy Them or Not
Skechers, the shoe company, makes some very nice casual and athletic shoes that range from sandals all the way to boots. They also now make Skechers Shape up Shoes, the shoe that is supposed to help you tone the lower half of your body without any real effort at all. You put them on and go about your daily activities and you are supposed to be targeting the muscles of your butt and your legs, from your thighs all the way to your calves. But, do they work, do they feel good and do they look alright if you pop them on for a trip to the grocery store?
First of all, the Skechers Shape Up Shoes come in several different styles, including a new version for men. The most common and easily found style looks like your average fitness shoe with a slightly built up sole area. They are comfortable to wear and you size them like you would any of the other Sketcher brand shoes. The difference is how you actually walk in them.
There is a brochure and a DVD that explains how you walk which is more of a gentle rocking motion than most of us are used to and might take a little bit of practice. Basically, to get the most out of your Skechers Shape up Shoes, you plant your heel down first and then rock forward, coming all the way down to the toes and then repeat with the second foot. Once you get the hang of it, it is actually quite naturally and the shoes are so comfortable to wear that you might forget that you are wearing toning shoes at all.
The brochure that comes with the Skechers Shape Up Shoes warns against wearing them for extended periods of time when you first get them because they can make the lower body muscles feel sore if you do so. The basic premise is simple: the built up soles changes your center of gravity so that you have to work harder to keep your balance and stability. The rocking motion that you take to walk works more of your muscle groups as you walk around or do housework or whatever you want.
But, do the Skechers Shape Up Shoes look okay to wear for shopping trips or other times you would wear a casual shoe? They are attractively designed and come in different colors so, yes they do look pretty good with jeans. If a pair of shoes will help you get up off the couch and move around, they are good for you. If they feel good on your feet and make you want to wear them practically every day, then even better.
Like other shoes, you should rotate the pair that you wear, giving each pair the day to rest and breathe between each wearing. You can wear Skechers Shape Up Shoes on one day and another pair of shoes on other days trying to keep up the healthy habits that you got started while wearing the shape up shoes.